ITHACA, NY (607NewsNow) — July 1st marked a major milestone as CFCU Community Credit Union officially introduced its new name: Beginnings Credit Union.

“With the rebrand, our values will be communicated more clearly and effectively. The name Beginnings reflects our commitment to supporting members as they pursue their goals — helping them realize all that’s possible — and confidently begin their journey, wherever it may lead,” said Lisa Whitaker, president and CEO at Beginnings Credit Union.

Since the rebrand announcement in April, all 17 branches (including those previously under the CORE division in Syracuse) have begun visual and environmental updates to align with the new brand identity.

“We’re updating our interiors and signage throughout 2025 to reflect Beginnings’ new color palette and name,” said Katie Foley, vice president of marketing and sales at Beginnings Credit Union. “Ribbon cuttings and other little ways to celebrate the exciting transformations of each branch with our members are currently being discussed.”

Throughout this transition, members will continue to have access to their financial services. At the same time, the credit union is rolling out enhancements to its digital tools, including a rebranded mobile experience under the new Beginnings app (formerly CFCU More).

“This change positions us for future growth, ensuring our outward image reflects the inclusive, forward-thinking credit union we’ve always been,” said Blixy Taetzsch, board of directors chair at Beginnings Credit Union. “It’s the same trusted team and community commitment that our members have always relied on, but with a renewed identity relevant to future generations.”