ITHACA, NY (607NewsNow) – Ithaca College is partnering with a national sports retailer.

On November 4, IC Athletics announced an agreement with Dick’s Sporting Goods.

Associate Director of Athletics Tyler Heisey says the collaboration will support student-athletes and increase community engagement.

Under the terms of the deal, Dick’s will host exclusive discounted events for IC students, faculty, and staff, and will feature Bomber athletes in public meet-and-greet events.

The sporting goods chain will also be featured on video displays and in public address announcements during Ithaca College games, and will appear prominently on the Ithaca College Athletics website.